“Russian-Up” English-Russian Translation Application for Travelers

Russian-Up is a mobile application on the Android operating system on smart phones that is designed to assist peoples who love travelling countries speaking Russian language, to enhance their knowledge in communicating Russian language while they are away. As most of people think that Russian language seem to be difficult to them, by using the device they will not face any problem. And this is one of the things that scared businesses, tourist and others peoples to travel to countries speaking Russian languages. Today with the development of technology in recent years have spawned a huge number of Android Smartphone users and this is the perfect opportunity to have an application that can help tourists, businesses and others peoples to have the basic of Russian knowledge. The interactive application enables users learning an experience that is enjoyable and requires practices, which evidently has been successful in teaching people. This application will hopefully and will give more interest and appreciation to users towards Russian language and will make life easier to them

Transforming strategies in the digital era: The role of social media in customer value analysis and crisis management for tourism firms

Social media is gaining popularity nowadays and is increasingly being used by many small and large organisations. Organisations are adopting new social platforms and technologies to achieve their key and effective management strategies. However, there are still opportunities to explore the role of new technologies in developing useful strategies. In current research, the utilisation of technological tools especially social media was examined to improve the customer value analysis in the organisations. Besides, the research of social media use for crisis management is also increasing and the relevant strategies are still being-investigated. To overcome this gap, this research aims to evaluate the impact of the use of social media on customer value analysis and crisis management. To attain this, a detailed questionnaire was adapted from several different studies. Data were collected from a diverse targeted sample of tourism-related firms from all over Malaysia, including hotels, resorts, travel agencies and transportation companies. The model was tested using Smart PLS software and the results were generalised. Overall, this research will add a noteworthy contribution to the literature by highlighting the significance of social media and recognising its urgency during crisis for businesses. It will also help in answering questions regarding the role of social media usage towards customer value analysis and crisis management of organisations in the Malaysian tourism sector. Moreover, the practitioners will use the findings to make strategies for crisis management and build customer value chain